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Green Store Display
Display fixture, counter, racking are the major
components of a retail or hospitality business. Make sure you purchase your display fixture
made of renewable materials source.
Creating Attractive Product Display
Creating an attractive product display can draw the customer
in, promote a slow-moving item, announce a sale, or welcome a season. If your
store front is fortunate enough to feature one or more windows, then you have
one of the most proven (and least expensive) forms of advertising at your
disposal.
Some stores located in a mall or other structure may lack
windows, but don't despair. There are many places throughout the store to
build beautiful displays. Take a look at the flow of traffic in your store.
Are there any areas that are a focal point for customers?
Your local community may have individuals or visual
merchandising companies you can hire to dress your windows, but if you're
concerned with saving money, the following tips will help you create an
attractive display.
Visual Display Tool Box
Before designing a product display, put together a visual
display tool box to keep on hand. By having all of these items in one location
it will save time in actually preparing the display.
- Scissors, Stapler, Two-Sided Tape, Pins
- Hot glue sticks and glue gun
- Monofilament Fishing Line
- Tape Measure
- Razor Blade/Utility Knife
- Hammer, Nails, Screwdriver, Screws
- Notepad, Pencil, Marker
- Signage, Sign Holders
- Glass Cleaner/Paper Towels
- Props (Non-merchandise Items)
Take time to plan the display. Consider what you want to
accomplish, develop a budget and determine a central theme. You may even want
to sketch your display on paper. Gather your visual display tool box, the
merchandise and any props. Make sure all materials and location (tables,
windows, racks) are clean. Choose a slow time of the day or build the display
after hours.
Elements of Effective Visual Merchandising
- Balance: Asymmetrical rather
than symmetrical balance with the display.
- Size of Objects: Place the
largest object into display first.
- Color: Helps set mood and
feelings.
- Focal Point: Where product
and props/signage and background come together.
- Lighting: Should accent
focal point, if possible.
- Simplicity: Less is more so
know when to stop and don't add too many items.
Once the display is finished, add appropriate signage. Take
photos of the display and keep record of the product sales during the
display's existence. Save your information in a file folder for easy
reference. By documenting its success, you can re-create the display next year
or if it flops, you can make sure you don't repeat the same mistakes.
Like any other aspect of retailing, creating an attractive
display takes a little skill and lots of trial and error. As your store
changes, so will your opportunities for visual displays. Keep working at
designing eye-catching and innovative ways to make your retail store
profitable through visual merchandising.
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