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Retail Display Shelving Design
The only thing worse than walking into a store and not being able to find what
you're looking for, is to walk into a store and find a complete mess.
Shelving is the most important factor
in keeping your store neat and orderly. Not enough shelving space creates
overcrowding and makes things difficult to find, while too much shelving can
lead to wasted space. Green display shelving like the ones built with
engineered bamboo is getting popular, the trench of the retail is going green.
It is very important to have the right amount of shelving
space for the amount of product you have. The type of shelves you use also
create atmosphere for your store.
Glass lends to an expensive, classy atmosphere, and wood to a
homey atmosphere, while plastic or metal lends to a more economical or
warehouse type atmosphere. Picking a necklace out of a glass case is more
appealing that picking one off a plastic rack.
You can create the feeling of high
quality, expensive items at reasonable prices just by the way they are
displayed. The $20 necklace in a glass case seems a better buy to the customer
than the same $20 necklace on the plastic rack which suddenly feels
overpriced.
Shelving displays are a marketing tool
and there are some factors to keep in mind before setting up your shelving
units.
Marketing research shows the majority of
people turn to the right when entering a store - use this to your advantage.
Higher priced items can be placed to the right with lower priced items to the
left. Or if you have an over abundance of an item you are trying to get rid
of, set up a display on the right side of the store.
Marketing research also shows that
people tend to look more at eye level than up above or down below. High top
shelves and low bottom shelves can be used to neatly organize overstock. Keep
your main product supply where the customer can easily see it.
There are some shelving no-no's I often
see committed and can't believe places are still doing these.
1) Clothing should not be folded on
tables or shelves - they should be hung up.
a) Folded clothes are dug through to
find the right size (even if the sizes are marked on a sign).
b) Folded clothes do not get refolded
the way they were originally folded, created a messy look.
c) Folded clothes don't get put back
where they came from - this is especially true when the sizes are separated by
shelves - the clothes usually get put back on the closest shelf - one it did
not originally come from.
d) Folded clothes require more time to
keep them neat and orderly due to refolding.
e) Folded clothes are reminiscent of
yard sale; however in the store prices
will be higher, making a customer feel they are not getting as good a deal.
Shelves should not be empty. Shelves
should not be over crowded. Shelves should not be broken in any way - this is
a safety hazard and you would be liable for any accidents or damages.
Shelves should be at equal heights,
although they may be staggered to create a different look. Don't put shelves
to close on top of one another to make removing and placing product difficult.
You can create pretty displays on your
shelves by the way you arrange the product, be creative! Show how items can go
together by putting them together. Use tissue paper, ribbon, confetti and
other items to decorate the shelves giving them a more appealing look. This
works incredibly well with glass shelves.
Use decorations in your shelving
displays that go along with the seasons of the year, holidays or other events
related to the area you live in. For example, at homecoming, use the school
colors to decorate.
The most important rule to remember when
creating shelf displays is to use your space wisely - don't leave too much
empty space and don't overcrowd. Use your best judgment. What looks good to
you will probably look appealing to others as well.
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